Strategic Staffing

Creating a Job Ad That Attracts the Right Candidates

Create a Job Ad That Attracts the Right Candidates Do you ever feel like you’re swimming in a sea of job applications, but none of them is the right fit? It’s frustrating, isn’t it? You spend hours crafting the perfect job ad, and then only a handful of people apply. And most of them don’t […]

Taking a Marketing Approach to Attracting Talent

In many organizations, the marketing and HR functions operate independently—HR focused primarily on internal communications with employees and marketing focused primarily on external communications with consumer and business audiences that include both prospects and customers. In some organizations, though, these two groups have teamed up to combine their expertise to boost overall communication effectiveness, internally […]

Communicating When You Don’t Have Answers

HR professionals are finding themselves caught between a rock and a hard place these days as they attempt to communicate with employees about impending legislative and policy changes that may affect their healthcare coverage, their benefit options, and more. Employees want answers, but HR and company leaders often don’t have those answers. How can you […]

Developing Your Employee Brand Ambassadors

Companies exert a great deal of time and effort to build their brands and position themselves positively, and effectively, relative to the competition. Much of that time and effort is focused externally—on creating marketing messages that are disseminated through a wide range of communication channels from the traditional (print, broadcast and outdoor) to the digital […]

Recognizing and Overcoming Personal Biases

A bias is a predisposition for or against something. We can be either favorably, or unfavorably, biased, although the word tends to carry more negative than positive connotations. The important point, though, is that we all naturally have biases—they’re an unavoidable fact of life. Whether related to issues, individuals or preferences in music, art, or […]

Leveraging Diversity Through Discord

The political environment has certainly ramped up the level of potential dissension and discord within workplaces around the country. And, while that dissension and discord can be disruptive and divisive, there are times when it’s just what’s required to leverage the value of diverse perspectives, backgrounds and experiences. It’s a lesson NASA’s widely known “group […]

Making Them an Offer They Can’t Refuse

Once you’ve found a top candidate you want to boost the odds that they’ll accept your offer. But, data tells us that up to 39% of job offers are rejected. Why? John Zappe, contributing editor of ERE.net, calls it the “too low and too slow” syndrome: 39% of the time candidates reject an offer because they’re received another offer (too slow); 29% of the time because the compensation/benefits package didn’t meet their expectations (too low). We offer some guidance on improving in these two areas.

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