If your company isn’t satisfied with the applicants you’ve been getting, it’s probably time to adjust your job ads.
Hi, and welcome to the APN video blog!
Too many businesses confuse job postings for job descriptions.
Don’t just summarize the position. Keep it concise and focus on what they actually care about, including benefits, growth opportunities and what makes the company different.
If it’s for a specialized role, use industry terms and jargon to attract knowledgeable and qualified candidates.
Also, be careful of unconscious biases. Don’t use language that is more likely to appeal to a certain gender.
Finally, be both honest and specific. Avoid vague, overused phrases. And admit whether you’re willing to negotiate on some of the skills and qualifications.
Thanks for watching, and for more staffing and recruitment tips and insight, stick with APN!