Language matters more than you might think when writing a job description.
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At the Grace Hopper Celebration of Women in Technology convention in October, Kieran Snyder, co-founder and CEO of Textio, explained that diction in job descriptions could be impacting who applies for tech jobs.
Snyder said that the language, presentation and tone of job descriptions is incredibly important. For example, women are less likely to apply to tech jobs when the posting takes the form of a bulleted list. Additionally, the word “build” inspires females to send in their resume, while the term “manage” is appealing to males.
Meanwhile, if a job description uses the word “synergy,” those hiring managers shouldn’t expect too many applicants.
The solution? Snyder recommended writing job posts personally, as cliched approaches tend to fail.
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